Professional Development & Event Coverage

January 21, 2020

When you think of networking and job hunting, you probably think of career fairs and interviews, handshakes and elevator pitches, but what if you found a way to do it on your own laptop or cell phone? LinkedIn is a business network that allows you to do just this. If you use LinkedIn the right way, you could find the perfect job and meet professionals you would not have the chance to meet otherwise. Rob Humphrey returned to NC State for AMA's LinkedIn Workshop to give students a series of four steps to increase their success and maximize their potential on LinkedIn. These four steps include understanding how LinkedIn works, telling your story, building your empire, and publishing.


November 18, 2019

Preparing for a transition from college to a career leaves us with many questions. How do I market myself? What are companies looking for in potential employees? What can I do now to prepare myself for a career? Meet the Pros is a wonderful opportunity to get answers to these questions and make connections with employers at your favorite companies. During the first event of the night, an employer panel, I was able to receive personal advice about my own career path given by representatives from distinguished companies in the area, including Cisco, SAS, E&J Gallo Winery, Federated Insurance, and Reunion Marketing. The panel set Meet the Pros apart from other career fairs by not only allowing...

August 6, 2019

What is a mentor? At this word, we might picture someone sophisticated, accomplished and trustworthy. We respect them, and we show this by lending our ears, eager to soak up the experiences and guidance they offer. Who are they? Have we met them?

What is a mentee –– someone earnest, budding and inspired? They may take a path laid before them or pave one of their own. We watch them, tend to them, admire them. And just as we celebrate their success, they learn from ours. Do we have a mentee? How do we know? 

These questions offer many answers, but none that are definite because mentorship is dynamic, personal and imprecise. We find it in our teachers, our families, our coworkers. Our mentor...

March 5, 2019

One thing that I’ve heard so often since embarking on my professional path is that business is sometimes about who you know. That’s what networking is for, and it is, arguably, one of the most necessary and effective tools to being successful in any business-related field. Networking is defined as “the action or process of interacting with others to exchange information and develop professional or social contacts.” For students, networking comes in many forms, everything from meeting new friends at a social event to attending a career fair can be considered a networking opportunity. From experience, there are three skills to develop to become an effective professional networker: confidence,...

February 19, 2019

Entering the job market can sometimes feel like you’re rolling the dice. You send out applications to your top companies, follow up with emails and phone calls, and wait patiently hoping for an interview, and ultimately, the position you’ve been working towards. At a certain point, your future is out of your hands. But what if you could change that? What if you could increase your odds of success? With LinkedIn, you can.

February 5, 2019

Neuromarketing is a prime example of the value of interdisciplinary study both at the university level, and in the professional realm. Neuroscientists, psychologists, and market researchers have come together to identify all-new connections between their respective disciplines. These connections are what define neuromarketing.

January 22, 2019

Marketing is everywhere we look. At times, it presents itself boldly, like the man who broke the earth’s stratosphere and plunged back down while sporting Red Bull’s iconic crimson logo. Other times, it’s stealthy and calculated, strewn into our favorite influencer’s gratuitously supplied morning routine or dispersed through our social media feeds as we scroll. Whether we notice it or not, marketing is a massive part of our lives. Here at the American Marketing Association (AMA), we’re dedicated to identifying, creating and delivering valuable marketing material to propel business forward. But it’s not just business where marketing rules. Art, fashion design, film and countless other discipl...

November 15, 2018

Although NC State AMA’s annual “Meet the Pros” Career Fair has come and gone, student and professional attendees alike are still basking in their successes as a result of this professional networking opportunity. 13 high-profile companies from the Triangle area attended Meet the Pros and some representatives elected to share their professional experiences on a panel. During this panel, students had the opportunity to ask their most pressing questions about internships, corporate culture, and how to find success in areas like sales and marketing. This part of Meet the Pros preceded the Career Fair and was my favorite part of the night. I had the opportunity to ask questions and make my face a...

March 12, 2018

Tyler Couse, a first year student in the NC State Poole College of Management, put his high school DECA and NC State American Marketing Association experiences to work, helping his team win the inaugural AMA Triangle Marketing Jam competition held in February. That win earned him a share of the $2,000 prize and qualified him to give a presentation at the professional AMA Chapter’s recent High Five Conference.

Couse, who is majoring in business administration with an intended concentration in marketing, was the youngest member of the team that included two students from Elon University and one from the University of North Carolina at Chapel Hill.

The Marketing Jam competition, organized by the...

December 8, 2017

As technology advances in this generation, people ask the question, what is one “good” way to promote myself? Unlike the old days, you definitely would not find a job through a newspaper, nor would you physically line up outside the company to turn in your resume. Thus, in today’s world, what strategies do people utilize to promote themselves? Let’s find out!

On November 8th, 2017, Rob Humphrey, an Enterprise Account Executive for LinkedIn Marketing Solutions, came to North Carolina State University to speak to students about how to expertly navigate a LinkedIn page. He is a successful global sales top performer that is well known for his talks and presentations. He has had experience as a Se...

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