The American Marketing Association International Collegiate Conference (AMA ICC) is an annual flagship event hosted by the American Marketing Association that brings together top marketing students and collegiate chapters from around the world. The conference offers a dynamic mix of case competitions, research presentations, professional development workshops, and networking opportunities with industry leaders and recruiters.

 

Through hands-on experiences and exposure to real-world marketing challenges, students gain valuable skills, industry insights, and meaningful connections that help prepare them for successful careers in marketing and business.