NC State AMA 2019 Regional Conference

Interested in bringing your chapter for bonding, competition, and engaging speakers from top companies such as Google? Look no further!

This is not your ordinary conference! Join a hundred other AMA students from numerous chapters near and far at a day of "thinking and doing" marketing at its best. We would love to have your chapter represented in Raleigh!

Competition details and speaker information can be found below!

Our keynote speaker is Jacob Mader from Google, sharing the future of digital marketing. Additional speakers include Andrew Kocha from Reunion Marketing and Dr. Kevin Snyder, a world-renowned motivational speaker. Prepare for nationals in New Orleans with competitive events such as Perfect Pitch, Marketing Strategy and Digital Strategy. Judges hail from Cisco, SAS, State Farm and more! Total prize money is $2000!

The conference will be held at our state-of-the-art Centennial Research Campus with our French partner university, SKEMA Business School.

When: 9am - 4:30pm

Where: Skema Business School - 920 Main Campus Dr, Raleigh, NC 27606

Dress: Business Casual

Parking: Partners Way Parking Deck - 851 Partners Way, Raleigh, NC 27606

Cost: $15 for all external AMA members and students, $5 for NC State AMA members and SKEMA students, and free registration for faculty members

View Conference Flyer

View Full Conference Agenda

Competition Details

There will be three competitions throughout the conference: Marketing Strategy, Digital Marketing Strategy, and Perfect Pitch. Marketing Strategy and Digital Marketing Strategy will run simultaneously before the lunch break, therefore students may only choose to participate in one. Perfect Pitch will begin after lunch, which allows students who participate in the morning competitions to also participate in Perfect Pitch. Total prize money for the competitions is $2,000!

Marketing Strategy (2 People): View Official Case

Teams prepare a 7 minute presentation on the best marketing strategy, including the target market(s), marketing mix (4 P’s). Be creative! Each team must be comprised of two members. During the presentation no paper or visual guides are allowed and each member must speak for a minimum of 2 minutes. Students participating in the Marketing Strategy competition may not compete in the Digital Marketing Strategy competition, as they are taking place at the same time. Please indicate your partner's name during registration.

Reunion Marketing Digital Marketing Strategy (2 to 3 People): View Official Case

Teams consisting of 2 to 3 students will be provided client background information for Reunion Marketing. As Reunion Marketing expands to new target markets, teams will be asked to propose an integrated social media strategy for a new target market. The proposed strategy should include a situation analysis, social media objective/s, social media profile, social media platforms, experience strategy, and metrics. To assist teams in their social media proposals, a reference guide will be provided including social best practices and guides. Details will be sent prior to the competition. Each team will have 7 minutes to present their proposal. Students participating in the Reunion Marketing Digital Marketing Strategy competition may not compete in the Marketing Strategy competition, as they are taking place at the same time. Please indicate your partner(s) name(s) during registration.

**All visual aids for the Reunion Marketing Digital Marketing Strategy competition must be completed and sent to ncsuamaregionalcompetition@gmail.com no later than one week prior to the event (no later than March 28th at 11:59pm)**

Perfect Pitch (1 Person): View Official Case

The goal of perfect pitch is to pitch yourself for a job within a 60-90 second timeframe. Perfect Pitch is an individual competition. Three finalists will have the opportunity to compete in the closing ceremony at the end of the conference. If you are competing in either Marketing Strategy or Digital Marketing Strategy, you may also enter the Perfect Pitch competition.

Parking

We suggest that you park at the Partners Way Parking Deck located across from SKEMA Business School. The address is 851 Partners Way, Raleigh, NC 27606. Parking is free on the weekend!

Hotels & Accommodations

The Comfort Inn on South Saunders Street offers an NC State discount and rooms would range from $90-$120 for a four person room based on the specifications. They currently have availability on March 29th.

The Holiday Inn Express & Suites near Lonnie Poole Golf Course offers discounted rates for both bulk groups (More than 20 individuals) and non-profit organizations. You can call them at (919) 854-0001 or book online. Rates would currently be $114 with the NC State discount and $97 for groups over 20.

Speaker Details

Keynote Speaker: Jacob Mader is the Senior Business Development Manager from Google. He will be speaking about “The Future of Digital Marketing”.

Kevin Snyder, a nationally renowned motivational speaker, will be speaking about choosing a career path best for you.

Andrew Kocha is a co-founder and Marketing Manager from Reunion Marketing. He will be giving an exciting presentation titled: "Web Analytics: Are You Tracking Your Business Goals?"

Additionally, a representative from State Farm will be conducting an Elevator Pitch Workshop.

You can purchase tickets and register below. We hope to see you there!

If you have any questions, please direct all emails to: ncsuamaregionalcompetition@gmail.com